Off to the garden with our brand EXIT Toys

In November 2020, the Simba Dickie Group gained another family member. The outdoor toy manufacturer EXIT Toys has been part of the group since then. In 2011, Leopold van Os, Marcel Dijk and Stijn Driever laid the foundation for EXIT Toys and made it their mission to produce outdoor toys that make children and parents happy.

In the beginning, the trio organized everything themselves - now, ten years later - the growth is enormous and EXIT Toys has become an international player.

At EXIT Toys, fun is written in capital letters. And that doesn't just apply to the little ones. The founders and their team, which now numbers 35, also like to play a game of table tennis themselves. The new company building offers plenty of space for this. It has a storage area of over 23,000 m², has 26 docks and an office area of around 1,000 m². The concept of the company building shows that the three Dutchmen are not only capable of producing top toys, but also think in the long term and make a contribution to a sustainable world. It is fully certified according to the globally recognized "BREEAM" sustainability rating system.

EXIT Toys can also impress with its presence in the online sector. They were way ahead of the general development. The idea of the business model? Delivering directly to the end consumer on behalf of the retailer. The team in Doetinchem excels in sophisticated logistics and customer service expertise. The Simba Dickie Group can thus offer retail partners an even more diverse outdoor range.

Marcel Dijk recalls, "One of the first product groups we came to market with at EXIT Toys were soccer goals." The product range has since expanded, and the company is best known for its trampoline range. There are different trampoline springs to meet the needs of child development. "Safety is paramount in the development of our toys," says Stijn Driever. True play paradises are also created with the playhouses, raised beds or outdoor kitchens made of wood. All EXIT Toys wooden products are FSC® certified. The icing on the cake of the toys is their fresh look. The swimming pools, for example, are decorated with modern prints and have unique canopies.

And now, true to the manufacturer's motto, let‘s "Go play outside!"